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My Head Coach

Your Goals > Your Habits> Your Thinking


You 2.0

Mindset Management

Habit Coaching

You (Standard)

1. Know what you want

2. Take the right Action

3. Overcome obstacles

A Personal Trainer. 

I was PT at the Hilton in Regent Street, London, at Vision Personal Training in Sydney, Australia today one of the largest PT studio chains in the world. I ran my own fitness studio and mobile PT business in Spain. Today, with Allison Rumgay, I run Gloo Fitness Studios helping people stick to their good intentions of losing weight and getting fit for good. 

A Coach. 

My master's degree is in sport psychology. I became a University lecturer in Liverpool, and for three years taught sport and exercise psychology to undergraduate students. During this time my PhD was in Motivational Interviewing in Cardiac Rehabilitation until I quit to become a Personal Trainer and Coach in London - see above. I have delivered coaching sessions in both a hospital setting as well as in GP referral.

A business owner. 

I founded the European Institute of Fitness in 2005, which has since graduated more than 3000 students across 6 continents and in more than 30 countries around the world. We have schools in the UK, Paris and Malta as well as in the Maldives offering a bespoke program of education to bridge the gap between life coaching and personal training.

A business mentor. 

I have run business retreats for trainers to get away and work ON their business instead of IN it. And I coach a range of clients online to help them build their fitness business with confidence.

A meditation instructor. 

I have a passion for mental fitness not just physical and as part of the process of developing good mental health we must practice daily meditation to help quieten a busy mind and develop the mental strength necessary.

My Philosophy

Life is no dress rehearsal. We can live our best life, or we can get through it the best we can. The way we think about things changes things. How we choose to see things changes how things are.

My Principles

I live by three guiding principles.

i. We can have anything we wish in life we just can’t have everything. With success comes sacrifice. The game is to decide what we actually want and then make getting it a priority.


ii. When we go after what we want there will always be roadblocks. Our struggles make us stronger and by embracing E+R=O that is Events (E) don’t cause Outcomes (O) but the way we choose to Respond (R) to them does we can become more resilant.


iii. Ready FIRE Aim since there is no time like the present. The sooner I begin the quicker I will be able to embrace the journey and so stop procrastinating and just do it, is my third guiding principle. 


My Coaching Method

I do not believe in blueprints, secret formulas and done-for-you tactics. The best way to accomplish what it is you want is to create your own path. It doesn't matter whether in the context of losing weight and getting fit, building a fitness business or changing careers. Quick fixes, diet plans, blueprints and any kind of short-cut whatsoever, just doesn't work (long-term). And creating your own path is easier than most people think.  

My coaching helps.

Liz Slack

Personal Trainer and EiF Graduate. 

Nicola Wilkinson

Personal Trainer and Health Coach as well as Coach Education attendee. 

Well, that's probably about it. I have two lovely children, enjoy kayaking, running, cycling and gym. I have self-published a couple of books, presented at national conferences in sports science and cardiac rehabilitation, published in peer reviewed journals and love inspiring others to be their best self.  Other than that message me if you want to know more or if you think I can help you.

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