a behaviour & mindset coach
Fitness is fairly simple really. I mean get strong by lifting stuff. Get supple by stretching more. And get some stamina by getting huffy puffy once in a while. The three S's of fitness, strength, stamina and suppleness. They'll change the world if only enough people would embrace them.
Be aware of postural limitations, form and technique faults and left-right imbalances and know how to fix them. Modify things a little with specific populations, otherwise no need deviate much other than for interest and variety.
If this is the exercise aspect of fitness the other is nutrition. Fitness meaning 'to be more able'.
Well, nutrition is straight forward too. Consume CHO but not too many. More if you are very active or are looking to gain weight, less if wanting to lose weight. Consume plenty of protein. Too little, not good. Too much, in the short term, no big deal - but stick to moderation always. Consume some fats particularly essential fatty acids i.e. omega 3, but not too many unless already low CHO, fuelling a highly active lifestyle or, again, trying to gain weight. Drink plenty of water and enjoy lots of veggies. Limit processed foods, seek better quality produce when able and enjoy an occasional glass of wine once in a while, if you drink ;)
So the problem isn't fitness! Fitness is simple.
So what is the problem?
The problem is way too many people around the entire globe are overweight, suffer from chronic lifestyle diseases, have low energy levels, are highly stressed and are far from living their best life.
What else is the problem? Most personal trainers struggle to survive despite the volume of clients who need them.
So what really is the problem?
 It is a problem of changing behaviours
 It is a problem of making a business out of changing behaviours
That's the problem.
*Changing behaviours is all about "coaching". Despite the term being used interchangeably with "training" amongst trainers, coaching is not just training people nicely.
Coaching is about 2 things:
 Behaviour change
 Mindset change
Being a great coach is about changing mindsets and is about changing behaviours. You see when we do, we get a result. And when we can assure a client a result we sell a solution. And this is the basis of any strong coaching business.
*Business is about forming a message about what you do and why you do it. It is about positioning yourself as a solution provider and then developing your coaching-based product or product range so people can buy a result or solution from you.
Now all you have to do is 1) make sure people know about you and 2) deliver what you do consistently well so people rave about you!
My courses and training in whatever form attempt to simplify fitness so you can focus on becoming a great coach and business owner. And by simplifying fitness we can actually build on it to meet 3 critical rules of personal training: i. Save clients time; ii. Save clients money; iii. Cause clients no harm.
Building time efficient and cost effective 1-on-1 and small group offerings is key. Fixing posture and faulty form is critical. If you're not already a personal trainer and want to be, you should be - see www.eifptschool.com and if you already are, tell me and I'll push more your way about being a great coach and driving a successful business forwards.