My Fitness Business Audit

ARE YOU 100% HAPPY? WOULD YOU LIKE TO BETTER ENJOY RUNNING YOUR FITNESS BUSINESS?

Your MODEL

Your STRATEGY

Your MESSAGE

FREE FITNESS BUSINESS AUDIT

Cool guy - happiness expert

Professor Martin Seligman, University of Pennsylvania - taken from Pursuit of Happiness

This is Martin Seligman. Previously Chair of the American Psychological Association AKA top job in Psychology, Martin is popularly regarded the founder of Positive Psychology.

 

In an early TED talk that stuck with me since watching it many years ago he explained the key core conditions of happiness. He explained that happiness can be found in having and doing nice things (The Pleasurable Life), feeling engaged and connected with others or in what we do (The Good Life) and having a sense of purpose (The Meaningful Life).

 

 Specifically, he presented data that the Pleasurable Life, that is having and doing nice things, wasn't anywhere near as important as leading a Meaningful Life (living with purpose) and the Good Life (feeling connected) when it comes to being happy!

PURPOSE

CONNECTION

THINGS

I will relate to this concept of happiness during this audit as I believe the reason we are fitness professionals and decided to be self-employed and own our own businesses, is to be happy - to live with purpose, to connect with what we do and with others and enjoy doing and having nice things.

PURPOSE

To what extent does your current PT practice or business make you feel you are living life with a strong sense of purpose and meaning?

 

THIS IS ABOUT YOUR WHY. SOMETIMES WE DRIFT AND CAN LIVE FROM WEEK TO WEEK WITHOUT ANY KIND OF CLEAR VISION FOR OURSELVES OR OUR BUSINESS. BUT HAPPINESS SOMEWHAT DEPENDS ON HAVING SUCH CLEAR PURPOSE.

CONNECTION

To what extent does your current PT practice or business engage you and enable you to enjoy quality time with others who mean the most to you?

 

SOMETIMES OUR WORK CAN DRAIN US AND PREVENT US ACHIEVING THIS GOAL WHEN, IN FACT, IT CAN AND SHOULD ENRICH OUR LIVES BY PROVIDING SUCH CONNECTION AND OPPORTUNITY TO SPEND QUALITY TIME WITH THOSE WHO MATTER MOST.

THINGS

To what extent does your current PT practice or business enable you to enjoy doing or having nice things?

 

SOMETIMES WE WORK HARD AND STILL DON'T ACCOMPLISH THE FINANCIAL GAINS WE HOPE FOR AND SOMETIMES WE LEARN TO LIVE WITH THIS. BUT WE DON'T HAVE TO.

Ready for the Audit?

ANSWER THESE          ESSENTIAL QUESTIONS FIRST

3
ONE

What do you want your LIFE to be like?

MORE FOCUS AND CLARITY ABOUT MY LONGER TERM VISION MORE QUALITY TIME WITH LOVED ONES MORE HOLIDAYS AND TIME AWAY / TRAVEL MORE FREEDOM TO DO WHAT I WANT MORE PLEASURE IN MY LIFE LESS STRESS LESS "BUSYNESS" LESS STRUGGLE

Take the time to think and even write down your answer - it's really important

To audit your business really is to test how well it is serving you.

 

So first we must check in with what you actually want, in order to get clear about how it is supposed to serve you...

TWO

What INCOME do you need to live this life?

REMEMBER TOO MUCH FOCUS ON THE MONEY AND LOSE THAT SENSE OF PURPOSE AND QUALITY OF LIFE YOU DESIRE, BUT NOT ENOUGH AND STRUGGLE TO AFFORD THE QUALITY OF LIFE AND EVEN COMPROMISE QUALITY TIME WITH THOSE WHO MATTER MOST. How much more money do you need to earn that at present?

Write down your IDEAL income and make friends with it!

Seriously, get clear on what your ideal is - it is important!

THREE

Do you have the right business model and associated strategies to create the life and income you want?

I AM TALKING A FORMAL SALES FUNNEL, CLEAR MARKETING MESSAGE, STAND-OUT SET OF PRODUCTS AND SERVICES AND SYSTEMISED APPROACH TO GETTING NEW CLIENTS?

Once done, it is done. But it is important to do it right. The goal - earn what you want but living the life you want to live!

What do you need?

YOUR FITNESS BUSINESS AUDIT

Your MODEL

Your STRATEGY

Your MESSAGE

PART ONE

PART TWO

PART THREE

3 QUESTIONS

6 QUESTIONS

5 QUESTIONS

START YOUR FITNESS BUSINESS AUDIT

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